Yvonne Phan

— Project name

Disney Tsum Tsum

— Role

UI Artist

Marketing Artist

— Application(s)

Facebook Instant Games

LINE Chat Games

We adapted Disney’s Tsum Tsum game IP for social media platforms like Facebook and LINE Chat, incorporating seasonal events that we designed and developed internally. The main challenge was ensuring that all new events or items we introduced were stylistically in harmony with and functioned just like the original IP, providing players with a comprehensive Disney experience throughout the game.

Every in-game event for Disney's Tsum Tsum demanded a full suite of visual assets — from carefully balanced popup guides and real-time progression screens to social marketing art and re-engagement banners. The core challenge was communicating event goals clearly without overwhelming players, striking the right balance between informative and inviting. The result was a cohesive event design system that kept players informed, excited, and coming back.

Yvonne Phan

Creatives for Special Seasonal In-Game Events

Given the original game's distinct and established style, our task involved aligning our new game events with this existing aesthetic. I had a lot of fun delving into their art assets and tailoring our creations to match their style, ensuring a seamless gaming experience.

With every event bringing something new, the real design challenge was ensuring nothing ever felt out of place — keeping each unique moment firmly rooted in the same cohesive visual world.

I also found creative ways to stretch the game's art assets further, adapting them for chatbots and promotional materials to keep the Tsum Tsum world alive outside the game.